NewlyMaid: Trade in bridesmaid dresses bridesmaid dresses for little black dresses

Always the bridesmaid? Time to trade in that taffeta!

The Dessy Group, a manufacturer of bridesmaids dresses bridesmaids dresses by brands like Cynthia Rowley and Lela Rose, has just launched zoodress.com, a site that allows women to swap their lavender pouf-shoulder dresses for 30 to 50 percent off something they might actually wear again—a little black dress .

“I realized that there are so many dresses out there with the consumer that were not going to be worn again, wedding dresses toronto sale wedding dresses toronto sale and that no one was reclaiming,” said Alan Dessy, CEO of Dessy Group. “Exposure to concepts like Netflix and Rent the Runway, mixed with my industry experience, gave me the idea for NewlyMaid.”

It’s as simple as it sounds: bridesmaids can request a prepaid mailer for their dresses , which they’ll then ship to NewlyMaid. Upon receipt and inspection (dresses must be clean and in good condition, with working zippers and closures), these former bridesmaids will receive e-mail confirmation that special pricing has been “unlocked” on their NewlyMaid accounts, which will give them a generous discount on the site’s selection of LBDs. (The dresses retail between $150 to $250.)

As of now, the LBD options include six black dresses, from strapless satin to a more day-appropriate cowl-neck jersey dress , red strapless prom dresses though Dessy says the selection will only grow.

“This is just a start,” wedding mother dress ; he told FashionEtc. “We plan to take the concept in many different directions in the near future. We will expand the dress collection first, and then possibly offer alternatives for the trade-in such as bags, shoes and accessories.”

The selection might even get a hit of extra chic from some fashionable folks in the future. “We’ve already had some inquiries from designers who would like to create NewlyMaid styles for us,” he said.

And what of those old bridesmaid dresses ? NewlyMaid will work with UNIFI, a global textile company, to recycle dresses that are made of polyester, while other dresses will be donated to Clothes4Souls, a charity that brings shoes and apparel to people in need worldwide.

“We had already donated some of our bridesmaids’ shoes that we manufacture to Soles4Souls, low price prom dress so I was familiar with the organization,” said Dessy. “I was truly touched by some of the videos I saw of [founder] Wayne Elsey delivering shoes to children in Haiti. When they opened the new Clothes4Souls division, we immediately sent them 500 dresses and notified them of our plans to develop NewlyMaid. They were very happy to have us as their partner on this project. We are equally thrilled to participate with them in their mission.”

Who knew something so lovely could come out of that old bridesmaid dress?

In related news, check out one particularly chic bridesmaid.

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Appearing on television in front of millions first thing in the morning and looking stylish is no easy task.

The challenge is doubled when your wardrobe is limited to maternity wear.

But BBC Breakfast presenter Kate Silverton is pulling it off with ease, stepping out today in a chic blue frock.

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Baby blues prom dresses for sale : Kate Silverton stepped out in a striking blue Isabella Oliver dress today

The 40-year-old wore the tie-front dress, by maternity designer Isabella Oliver, this morning on television before she was pictured near her London home later in the day.

Kate's dress costs £109 from the label -  a favourite among celebrities including Jenni Falconer and Jodie Kidd.

The journalist also appears to be keen to keep her legs toned throughout her pregnancy, wearing a pair of TrimSole sandals as she carried armfuls of items to her car.

Yesterday Kate paid a visit to fellow presenter Ben Fogle to meet his newborn daughter.

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Juggling act: buy prom dresses online buy prom dresses online The pregnant presenter carried armfuls of items to her car after appearing on BBC Breakfast today

She told followers on Twitter: 'Had another lovely experience as visited Ben and Marina Fogle today who've had a baby daughter - their 2nd child - she's beautiful!'

The day before Kate looked overjoyed as she patted her baby bump during her hosting duties on BBC Breakfast.

She was again wearing a stylish maternity dress - this one by Tiffany Rose.

Presenting on the sofa with Bill Turnbull, Kate tenderly touched her bump as she chatted to her co-anchor and guests, the joy of impending motherhood obvious.

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Joy: blue prom dress Kate Silverton touches her growing baby bump during BBC Breakfast

After the show Silverton thanked followers on Twitter for their kind words, after fans told her she was glowing.

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Miss Silverton, who married security expert Mike Heron in December, has admitted she is 'unable to think beyond the next few days.’

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Exciting: Kate tenderly touches her stomach as co-anchor Bill Turnbull addresses the audience

'I would not have revealed it publicly except people had begun asking questions and it’s obvious I have gained weight, one shoulder evening gown especially on screen.'

Her trepidation is understandable, given the couple's gruelling journey to conceiving. Kate fell pregnant naturally after trying - and failing- to conceive throughout four punishing rounds of IVF.

When Silverton finally discovered she had finally succeeded - naturally - she didn't dare to believe it.

She revealed to the Mail: ‘I’d had some symptoms that I now recognise as early pregnancy signs – a craving for bacon sandwiches, a swollen tummy and two rather short “cycles” – but I assumed it was the onset of an early menopause.

'When I saw a second blue line appear on the test I couldn’t believe it. I had to do another before I even entertained the idea that I might be pregnant.’

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Wedding day: Kate married security expert Mike Heron in December

Kate’ mother of the bride discount dresses mother of the bride discount dressess chances of becoming pregnant, wedding gown plus size discount wedding gown plus size discount even with the highest doses of IVF drugs, had been placed at between three and five per cent.

At 29 she had lost an ovary during a life-saving emergency operation, and she did not begin her first round of IVF until she met Mike aged 37.

‘I went to see my GP to register the pregnancy. It was the first time I had visited him as we had only recently moved into the area. He took one look at my records and advised me that given my “history” and my age, the positive result could also quite possibly be due to a pregnancy hormone-producing tumour that was mimicking a pregnancy.

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'Professor Campbell turned on the Doppler, the instrument that picks up the heartbeat, and the sound was something I will never forget.’